Search, PPC, Performance, Social, Turkey

Infographic of Social Media Equivalents in Turkey

Tracking down the origins of this chart I found that was published for a lot of coutries including China, Japan, Korea, Vietnam and even for Hungary. So I created one for Turkey too.

I changed one section of it as I think there should be a space for the rising private shopping sites: Limango, Trendyol and Markafoni. Maybe the ‘Deal of the day’ section should contain these but I put the group buying sites (ŞehirFırsatı - Groupon, Yakala.co, grupanya! and grupfoni)  there instead as they seemingly work with shorter deadlines and with a focus on group deals.

Easy to notice that YouTube has a lot of local metoo sites but as YouTube ban was lifted their traffic has already begun to decrease. Sad news for the local social network Yonca and the local check-in site Gezenzi that their international competitors also have proven to be too strong - they are winning the game.

Also interesting that among the local websites (not including Google or Facebook) the second largest is a blog engine Blogcu.

Social media marketing and MLM combined - a brilliant example

This year, the Central-Eastern Europe region will see a new e-business and e-marketing conference coming. Actually Webit is not new as this is their second year. As the conference is a bit far away (in most terms) from Central-Europe they had to come up with something special. And what they are doing is extraordinary.

By clicking this link you’ll arrive to a page that explains the concept: The Most Influential People game. And we people involved in online marketing are all part of this game IRL aren’t we? Influencing other people, sharing, publishing.

You’ll see why I mean this concept is brilliant. No forcing, no spamming, no hidden stuff, all is clear and simple. You share (if you want, of course) the news about an upcoming conference and you’re rewarded with a special honor that all of your influence is being tracked. Go and get in the game, even if you’re not interested in the conference but want to see a perfect example of social media marketing.

Actually, the share-and-get-rewarded concept is nothing new. Back in the year 2000, I visited an online marketing conference in New York when I was rewarded with a free ticket being one of the top25 influencers worldwide. That was a long time ago, the only tool that helped me spreading the word was e-mail. There was no Twitter, no Facebook, no sharing, no blogs, Google was almost ‘invisible’. What is new in this thing is how they combined the channels. It’s brilliant. Congratulations, guys!

4 videos every media worker should watch

Of course you’ve seen the Social Media Revolution video, this is the first one in here, cannot be missed. Actually small the chance that you are not part of that 1,5 million who watched that but in that case, here it is.

The next one was watched by “only” one million in the recent months but I have to tell the truth this one was new for me as well. The way print circulation goes downwards is astonishing…

The last two are from TED. Sure these are as well were watched by millions.

What I really admire in Seth Godin’s speeches that watching him I always have the feeling that okay, this is absolutely nothing new to me. All things he’s talking about I already know, I am familiar with them. But at the end there’s someting that sticks to my mind as the context he changes of things. This time it’s all about communities he call Tribes (new buzzword we have) but the most sticky in this speech for me was what he said about change.

Clay Shirky, consultant, professor and author discusses the change we see in journalism and mass media. I like how he says that “…this is how you reached people. All of that is over.”

And finally there’s the quarterly new media trend presentation from isobar’s Dan Calladine. E.g. did you know that broadband internet access became a legal right in Finland recently? :-)

Next Generation Media Quarterly - January 2010 View more presentations from Dan Calladine.