Social media marketing and MLM combined - a brilliant example
This year, the Central-Eastern Europe region will see a new e-business and e-marketing conference coming. Actually Webit is not new as this is their second year. As the conference is a bit far away (in most terms) from Central-Europe they had to come up with something special. And what they are doing is extraordinary.
By clicking this link you’ll arrive to a page that explains the concept: The Most Influential People game. And we people involved in online marketing are all part of this game IRL aren’t we? Influencing other people, sharing, publishing.
You’ll see why I mean this concept is brilliant. No forcing, no spamming, no hidden stuff, all is clear and simple. You share (if you want, of course) the news about an upcoming conference and you’re rewarded with a special honor that all of your influence is being tracked. Go and get in the game, even if you’re not interested in the conference but want to see a perfect example of social media marketing.
Actually, the share-and-get-rewarded concept is nothing new. Back in the year 2000, I visited an online marketing conference in New York when I was rewarded with a free ticket being one of the top25 influencers worldwide. That was a long time ago, the only tool that helped me spreading the word was e-mail. There was no Twitter, no Facebook, no sharing, no blogs, Google was almost ‘invisible’. What is new in this thing is how they combined the channels. It’s brilliant. Congratulations, guys!
Aug 18, 2010 @ 6:39 pm