I've been into the industry since 1998 mostly working in Hungarian agencies helping many of the world's most successful brands in online communications.
Media expenditure skyrockets in Turkey
The below chart does not need to much explanation. In the recent years the Turkish media also suffered from the effects of the downturn but 2010 first half showed a dramatic change. The growth rate shows that the whole market (not including search) will be bigger by one third this year. Wow.
TV is the old-new hero besides the all-time-best-performer internet in terms of growth rate. What a surprise. Also is that even newspapers are on the growth.
Search (actually anything text based) advertising is not included in the report. There are not so many sources for estimating the size of the search market but one thing is sure: it’s already a lot bigger than display. As of my guess the search market should be around at least EUR 80 million this year.
The figures were put together by the Advertising Association of Turkey, you can find the original chart here.
Aug 6, 2010 @ 6:11 pm
