Search, PPC, Performance, Social, Turkey

Fresh Facebook stats - Turkey

Now it’s time to refresh the stats I posted nearly 5 months ago as there are some changes: e.g. Turkey is no longer the third largest country on Facebook. Indonesia took over in the recent couple of months although Turkey added more than 4 million users to this count in the period and now having 22 500 000 Facebook users.

This means 24% of growth within 5 months which clearly shows not just the power of Facebook but the opportunity in Turkey’s relatively low internet penetration also.

This growth was mostly produced by the 30-49 age group which should not be a surprise as Facebook’s 75+% penetration among internet users is very close to 100% among the young. I put the growth rates onto the below chart by red, based on the data from my previous blogpost.

And again, the Turkish sport clubs. They did a good job in expanding their fan base.Both Fenerbahce and Besiktas outgrew the Facebook population in the country, Fenerbahce actually added more than 400 000 fans from one day to another after a famous football match.

And of course I have to mention that Galatasaray is actually the largest sport club on Facebook, also listed among the top 50 largest Facebook pages. (The official sports club pages has less users than this as on the above chart I added up all fan clubs).