June 2011
1 post
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PPC campaign automation and bid management:...
Automated bid management tools: will they improve our campaign performance?
There are a lot of third party vendors on this market including Marin Software, Kenshoo, Acquisio, Apex-BidMax, Adobe Search Center (pformerly Omniture) and many more, and recently Google also quietly launched it’s own tool built into AdWords. Let’s take a look.
First: why need to automate campaign management or...