June 2011
1 post
5 tags
PPC campaign automation and bid management:...
Automated bid management tools: will they improve our campaign performance?
There are a lot of third party vendors on this market including Marin Software, Kenshoo, Acquisio, Apex-BidMax, Adobe Search Center (pformerly Omniture) and many more, and recently Google also quietly launched it’s own tool built into AdWords. Let’s take a look.
First: why need to automate campaign management or...
March 2011
1 post
1 tag
Best practices on getting more Facebook Likes...
This post is to provide you with some insights to hundreds of Facebook campaigns and some Social Media projects and aims to answer the question: which channel is the most effective driving new Likes to your Facebook page?
How much is your Cost per Like? – The Turkish market
Back in the times when Facebook advertising was still new to the Turkish market (around the beginning of 2010) my colleague...
November 2010
1 post
3 tags
Infographic of Social Media Equivalents in Turkey
Tracking down the origins of this chart I found that was published for a lot of coutries including China, Japan, Korea, Vietnam and even for Hungary. So I created one for Turkey too.
I changed one section of it as I think there should be a space for the rising private shopping sites: Limango, Trendyol and Markafoni. Maybe the ‘Deal of the day’ section should contain these but I put...
September 2010
1 post
2 tags
Facebook ads: the missing features
We marketers all know Facebook ads well already. As the online ad spending in Turkey is still growing with 50+% a year, ads are really cheap either if they are priced on a CPM or CPC base.
This is the main reason why the globally set CPMs for Facebook proved to be way too expensive here forcing all advertisers to use PPC ads. And they were suprising for many of the advertisers with really low...
August 2010
3 posts
6 tags
Social media marketing and MLM combined - a...
This year, the Central-Eastern Europe region will see a new e-business and e-marketing conference coming. Actually Webit is not new as this is their second year. As the conference is a bit far away (in most terms) from Central-Europe they had to come up with something special. And what they are doing is extraordinary.
By clicking this link you’ll arrive to a page that explains the concept:...
2 tags
Twitter doubled within a year - top Twitter...
I found these figures in a recent press release from ComScore which came out two days ago. Worldwide growth was 109% from June 2009 to June 2010 which also means that Twitter is very close (maybe they already passed since June) the big barrier of 100 million users.
(Interesting fact that DoubleClick Adplanner shows 190 million users wordwide. The difference is too big to just say this is because...
2 tags
Media expenditure skyrockets in Turkey
The below chart does not need to much explanation. In the recent years the Turkish media also suffered from the effects of the downturn but 2010 first half showed a dramatic change. The growth rate shows that the whole market (not including search) will be bigger by one third this year. Wow.
TV is the old-new hero besides the all-time-best-performer internet in terms of growth rate. What a...
July 2010
1 post
City tourism marketing strategy idea - the second...
The digital advertising competition, Call4Istanbul was announced by the Turkish Foundation of Advertising for employees of digital agencies throughout Europe in cooperation with IAB Europe and Istanbul 2010 European Capital of Culture organization.
The brief was short, applicants were required to come up with an interactive campaign idea for ‘the young Europe” target group. “It is up to...
June 2010
2 posts
2 tags
Fresh Facebook stats - Turkey
Now it’s time to refresh the stats I posted nearly 5 months ago as there are some changes: e.g. Turkey is no longer the third largest country on Facebook. Indonesia took over in the recent couple of months although Turkey added more than 4 million users to this count in the period and now having 22 500 000 Facebook users.
This means 24% of growth within 5 months which clearly...
Turkey bans Google - myths and truths
The Google ban in Turkey was headlined on most of the IT portals at the end of last week, the beginning of this week. Some of the news sources, like Mashable tried to crowdsource the info collecting process on their FB page (“If you’re from Turkey, we’d appreciate any updates on the blockade!”), so they could build up their coverage on that quite well.
Some other portals...
May 2010
2 posts
8 tags
The real battle between Google and Facebook is for...
Some parts of a recent blogpost from a Hungarian online marketing blogger created buzz on the web and another Hungarian search aficionado just reacted on this saying ‘We can’t make our living from just Liking’. The ominous saying from the first blogger just looked like this: ‘Within 1-2 years Facebook will launch an advertising system for the content network (…)...
3 tags
What is the real difference between Facebook Pages...
This is the most common question I face nowadays from brand managers, small business owners and startup companies.
Seemingly they already decided to create some kind of a Facebook presence - or even they started up with something. The next question is usually the above, sometimes followed by another one: “I started up with a personal profile, what should I do with the hundreds/thousands of...
April 2010
1 post
10 tags
Does Facebook change the way we use the web?
After watching Facebook’s F8 conference keynote live on the web on April 21, I had the very same thoughts that I had when there were a lot of discussions about the Google IPO back in 2004. Those thouths included two basic things: one was that this is the time to invest; the second that this is the time to apply for a job there. (Unfortunately I did neither in 2004. :-)) New concept is coming...
March 2010
1 post
PPC networks in Turkey - a comparative overview
I realized that it’s very hard in one hand to provide the readers with useful, hands-on information and on the other hand to remain neutral and even-handed. That’s why there are some cells in the table with questionnable/disputable content and I think that’s normal. Question that, dispute that.
The firsts are the ‘usual’ ones, Google AdWords Content Network and...
February 2010
2 posts
5 tags
4 videos every media worker should watch
Of course you’ve seen the Social Media Revolution video, this is the first one in here, cannot be missed. Actually small the chance that you are not part of that 1,5 million who watched that but in that case, here it is.
The next one was watched by “only” one million in the recent months but I have to tell the truth this one was new for me as well. The way print circulation...
2 tags
Facebook stats - Turkey
As I mentioned in my previous post I am really amazed how social Turkey is. Actually that’s true IRL as well and we can see only it’s online counterpart on Facebook. This behaviour was the one that rocketed Turkey to the third position worldwide as of the number of Facebook users.
The big picture is changing rapidly - I would have never thought that the fourth country will be...
December 2009
1 post
3 tags
Turkey: a place of opportunities in digital?
Experiencing the Turkish online market on a daily basis and having an experience with Central-Eastern European ones I always a little bit confused what’s going on here. In the one hand I see lots of creativity and world-class online marketing solutions but in the other, sometimes it looks like there’s still a very-very long way to go for online businesses to grow and reach the service...
